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Obviously anyone in the business is always looking at increasing bar sales and increasing pub sales but that doesn’t mean to say that everyone adopts the right strategies to maximize their profits.
A standard tactic is to give away bowls of salty peanuts to customers and thus using the salt to stipulate thirst. However there are plenty of other ways of increasing bar sales and increasing pub sales that don’t include simply getting more people thirsty.
Good staff recruitment and training is essential in increasing sales in any bar or pub. Barstaff should be trained to upsell wherever possible. When someone orders house wine, for instance, barstaff should be recommending the next wine up from that. Not all customers will take the recommendation but if the difference is a few pounds that a lot will.
Something as simple as this is a way of increasing bar sales by thousands of pounds over the course of the year. Barstaff that are fast and friendly will always make you more money than slow and grumpy staff but it should also be noted that the design of the bar can help the speed of service and therefore increase bar sales.
How often do staff have to leave the bar for stock or ice or glassware? Cut this time and you increase sales. Furthermore sell larger quantities of drinks – jugs of cocktails, jugs of beer and large glasses of wine. Take bar stools away at busy times and ban smoking at the bar – both of these policies mean that people are discouraged from lingering at the bar giving more space for people to be served quickly.
Increasing bar and pub sales is the most important job for any owner or manager. Using a combination of bar and marketing, PR and retaining customers through great food, service and ambience – the most successful restaurants are constantly driving up sales.
Every bar or pub deserves and demands a thoughtfully constructed plan for increasing sales and profits. We help you build it by developing a sales strategy in the areas of branding, positioning, culture, public relations, training, design, local store marketing, new store openings, concept development and an overarching pub/bar growth strategy.
Increasing pub or bar sales means maximising profits is also essential. Getting customers in today’s competitive market is tough. Are you making the most of every sales opportunity? From sales training, to market research, pricing and point of sale materials our consultancy answers the critical questions:
• How can I increase each customer’s spend?
• How do I boost profi ts but offer great value for money?
• Are special offers right for my business?
• Are our signage, wallspace, and menus working?
• What are the secrets of signature dishes, branding and promotion?
We provide profitable solutions for all our clients. Looking at entire operations we have worked in-house to increase restaurant sales and boost profit margins. Regular visits to site, coupled with a comprehensive improvement in all aspects of your business yields astonishing results. We work on a retained or percentage share basis.
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