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Marketing a pub is essentially the same as marketing a restaurant or any other kind of business for that matter. First of all you have to know who your target markets are, where they are, how to reach them and effectively communicate your offering to them in a way that makes them want to visit your pub.
Most pubs have a smaller profit margin than restaurants so a lot of pub owners and managers tend to think that pub marketing is a luxury they can’t afford. Marketing a pub is essential, even when taking over an existing site. All the pub chains in Britain have made money because they understand pub marketing and making profits.
However there is a tremendous amount that you can do with a small budget and a bit of time. Discounting is a great way of getting people through the door in the first place – the quality of your offering should turn them into regular customers. Get some discount cards / special offer / free pint cards printed (these can be exactly like business cards) and visit local businesses personally, talk to the staff and hand out the cards with other promotional material that you might have such as leaflets and menus.
This face to face marketing is great way of building personal relationships with your local community – something that is essential in all your pub marketing. Customers in UK pubs like to see faces and its always the people working in the pub who encourage customer loyalty.
Another cheap way of marketing a pub is get in contact with the local newspaper and run a competition to win meals or drinks. Most local newspapers love to run competitions and will not charge you as they would with a standard advert.
An effective pub marketing plan could also include getting in contact with local sports teams and offering the man of the match a few free drinks. Obviously the man of the match is not going to drink on his own, he’ll bring most of the team with him.
From the pros and cons of Sky feeds to pub snacks, drinks promotions, branding and public relations we’re experts in pub marketing.
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