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Generating quality pr and press in London is undeniably tougher than elsewhere in the country. You might think that because of the number of people in London you would have an advantage but the amount of competition and vastly higher costs for both venue and staff means it is no easy fight.
Restaurant pr and bar pr in London is a crowded market. There are actually only a small number of local and national publications. From The Guardian to The Evening Standard, down to the smallest local free sheet it is very hard to stand out.
Quality of food, drinks, ambience and even the experience of your chef and head barman can help to get in the national papers. But only if it is really exceptional. At a national level you need specialist advice on how to put together a professional PR package for the London restaurant and bar market. Perfect presentation is half the PR battle.
These kinds of papers and magazines aren’t interested in zany PR work and aren’t in a hurry to fill space with a story about your restaurant or bar. London PR at this level is about the highest quality of writing in exactly the right format.
At a local London level, finding a distinct niche, whether its value for money, ambience or convenience of location will definitely help. Using competitions, promotions and local marketing partnerships is time consuming but will pay dividends.
We help our clients stand out from the crowd and generate positive reviews and feature overage in papers like the Guardian, the Independent and the Times. Your restaurant or bar is a watchword for quality; could better coverage in the press make your brand work harder for you?
* Would national and local media coverage benefit your venue?
* Could a better response to your press releases improve your turnover?
* Should you consider professionally crafted text to match your brand?
The Restaurant Ingredient specialise in powerful, quality marketing and public relations for restaurants and bars. We simply turn fresh, newsworthy ideas into low-cost, headline-grabbing copy which the national papers use day after day.
e frequently get our clients onto national TV, local TV, national and local radio, national newspapers, local newspapers, consumer magazines and the trade press. We hold a database of 40,000 publication and media outlets and have years of experience behind every word.
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