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Most venues, from fine dining restaurants to local neighbourhood restaurants do not do any kind of restaurant marketing. Instead they just open their doors and expect people to stampede in. Most restaurants rely on word of mouth believing that the quality of their food, drink, service or decor will magically attract customers. It never works, and that’s the main reason why most restaurants go bankrupt within 2 years of opening.
We’re the only company in the UK which specialises in marketing restaurants. A thorough, professional restaurant marketing campaign should be regarded as an insurance policy and as an investment rather than an unnecessary expense, which builds on the positive word of mouth achieved through hard word in the restaurant itself.
The few restaurants that do any kind of marketing rely on advertising but this is not always the most effective use of a marketing budget. Media relations, public relations, affiliate marketing, local marketing and internet marketing are just a few of the ways that restaurants can use to the edge over their competition. The hospitality market has never been so competitive and most restaurants and bars fail because of lack of custom.
We use powerful restaurant marketing techniques and high quality design & creative work to increase awareness and build brand loyalty. We believe in integrated restaurant marketing strategies that pin point your target customers in the local area whether they work, live or are just visiting.
Everything a customer sees, smells, tastes, hears and thinks about your business affects your profits. We have the restaurant marketing experience and expertise to boost your profits by increasing awareness, building brand loyalty and using sound sales strategies inside and out. We’ve worked with all types of establishment, from fine dining restaurants to gastropubs, takeaways and everything in between. Here is a selection of the restaurant marketing services that have already helped scores of restaurants attract and retain customers:
For marketing outside your restaurant we handle media relations, PR, internet marketing, corporate events such as product launches and conduct ongoing market research. From promotions with local hotels and businesses to nationally publicised openings we'll draw more custom to your venue than ever before.
For marketing inside your venue, we give simple, expert advice on building, maintaining and using a customer database, promotions, in-house branding, menu and product development, samples, and upselling. Let us maximise your sales volume.
Our full suite of services include copywriting, photography, virtual tours, entertainment, internet sites, web marketing and much more...
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