"From Guy Holmes, director of The Restaurant Ingredient"
Run special events, such as beer and cider festivals.
Set up a competition with the local paper, with free drinks and meals as prizes.
If you have a function room, contact local sports clubs, trade associations and other groups to promote holding meetings and get-togethers there.
Make the exterior look good. A new lick of paint, 'A' boards and hanging flower baskets all help to attract passing trade.
Set up an affiliate marketing scheme with a local gym where members get 10% off at your pub. They can promote the offer in newsletters and posters in the changing rooms and you can put up posters promoting the gym in the toilets.
Invite local journalists for a free pint and a meal.
Make sure the pub is listed with online eating and drinking guides. The majority will list you for free.
Invite concierges or receptionists from local hotels for a free pint and a meal. They will like the pub so much that they will recommend it to hotel guests.
Create a customer database. Put a box for business cards on the bar for a free monthly prize to collect details.
Get on the phone to local businesses to get contact details so you can send them information on your menu, dιcor, atmosphere, etc. that way, they will think about you when planning their next business lunch.
Ten Top Tips for Promoting your Pub
Class
October 2006
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